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Tailored by Torrey is now Hey Little Love!

I am SO excited to finally announce something that has been in the works for a looooong time. When I started Tailored by Torrey, I wanted a name that was "me" and gave me license to make all kinds of things. I started out making aprons and other items from repurposed vintage linens. These "vintage revival" pieces were so much fun to make but my life started to change after a few years...

vintage apron with flower pin

When my first daughter was born in 2014, I started making top knot headbands for her sweet, bald little head. After that, my friends with sons started asking for hats. The baby line just started snowballing from there as I added leggings, vinyl tees, gowns, and so, so much more. 

A few years ago, I started mulling over the idea of changing my business name to better reflect my current products and also myself as I had changed over the years. As a momma of 3, the name Hey Little Love came to mind and I let it sit. And sit. And sit...

Finally, about a month ago, I reached out to a local graphic designer and she brought my vision to life. I wanted something with fresh, modern colors and also something that encompassed "me". The 3 dots that you will see all over my logo and branding stands for my 3 littles. The yellow dot is my oldest (a blonde ray of sunshine), the aqua dot is my middle (a fiesty pop of color in our lives) and the navy is our youngest (our son and last addition). 

Don't worry, you will still see the same amazing quality items you have grown to love from Tailored by Torrey, just with a fresh, new look! I am pumped to share this new adventure with you!

1 comment

  • Erin

    Amazing fresh look for an amazing artist. Can’t wait to get something with the new label!

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